Visual quiz builder
Drag questions into place, set scores and categories, and preview live. No code, no developer.
Quizzes, scorecards and lead funnels
Turn curiosity into qualified leads.
InsightSquirrel lets you build interactive quizzes and scorecards that engage your audience, score their answers, and capture the leads you actually want to talk to.
Loved by marketers, coaches and agencies. No credit card to start.
👤 New lead captured
⚡ Score: high intent
Your score
Festival readiness
82
/ 100
"You are festival-ready. Here are three things to fix before you go on sale."
Send your leads anywhere — via Zapier and webhooks
ZapierMailchimpHubSpotGoogle SheetsSlackWebhooks
Everything in one place
Everything you need to run a quiz funnel
From the first question to the qualified lead in your inbox, InsightSquirrel handles the whole journey.
Smart scoring
Weighted answers, overall scores and per-category results power a personalised outcome for every person.
Branching logic
Send people down different paths based on their answers, so each journey feels tailor-made.
Lead capture
Collect names, emails and custom fields with clear consent, before or after the results page.
Dynamic, personalised results
Every person gets a result tailored to their score or category — with personalised recommendations, a clear call to action, and a downloadable PDF report.
Analytics and integrations
See starts, completions and drop-off, then push leads out via webhooks, Zapier and email.
Three simple steps
Live in minutes, not weeks
Build it, share it, and watch qualified leads roll in.
Build your quiz
Start from a template or a blank canvas. Add questions, set your scoring, and match results to what you sell.
Share it anywhere
Embed it on your site, link it in a bio, or send it by email. It looks great on every device.
Convert and follow up
Capture leads with their scores, sync them to your tools, and follow up while interest is hot.
Made for growth
One tool, many funnels
Wherever you need to qualify interest and start better conversations.
Marketing teams Generate and score inbound leads at scale.
Coaches and creators Turn your audience into booked calls.
Agencies Launch quiz funnels for every client.
Events and ticketing Qualify buyers before they go on sale.
Simple, honest pricing
Start free. Upgrade when it works.
Every plan starts with a 14-day free trial of all features. No credit card required to begin.
Founding offer: the first 100 sign-ups get the Spark plan for just £9/mo, locked in for life.
⚡ Founding rate · first 100 · for life
Spark
The no-brainer starter for small businesses and solo marketers.
£15/mo
Start free trial
- 2 live quizzes
- Up to 200 leads per month
- Dynamic, personalised results
- All core quiz and scoring features
- Lead capture with GDPR consent
- Email support
Most popular
Grow
For growing teams running quizzes as a core channel.
£45/mo
Start free trial
- 10 live quizzes
- Up to 1,500 leads per month
- Dynamic, personalised results
- Branching logic and PDF reports
- Webhooks, Zapier and integrations
- 3 team members
Scale
For agencies and larger companies running many funnels.
£99/mo
Start free trial
- Unlimited quizzes
- Up to 6,000 leads per month
- Dynamic, personalised results
- Remove InsightSquirrel branding
- Priority support
- 10 team members
Enterprise
Need more than 6,000 leads a month? Custom limits, single sign-on, onboarding and a dedicated contact.
All prices include VAT. Cancel anytime. Every plan includes a 14-day free trial — plus dynamic, personalised results as standard on every plan.
Interactive content converts up to four times better than static forms. InsightSquirrel makes it effortless.
3×
higher completion than long forms
10 min
to build and launch your first quiz
100%
of leads arrive already scored
"We built InsightSquirrel because the quiz tools we tried were expensive, clunky, and held our own leads hostage. Interactive content this powerful should be simple to build — and the data should be yours to keep."
— The InsightSquirrel team, CleverOwl Solutions
Ready to build?
Create your first quiz, share it with the world, and start capturing leads you actually want to talk to.
Start free todayQuestions
Frequently asked
What is InsightSquirrel?
InsightSquirrel is a no-code platform for building interactive quizzes and scorecards. It scores each person's answers, shows them a personalised result, and captures their details as a qualified lead.
Do I need to know how to code?
No. You build quizzes visually by dragging questions into place, setting scores, and previewing live. No developer is required.
Is InsightSquirrel GDPR compliant?
Yes. You can collect names, emails and custom fields with clear consent options, before or after the results page.
Can I connect InsightSquirrel to my other tools?
Yes. Push new leads to your CRM, email platform, or thousands of apps through webhooks and Zapier.